Senior Manager, Brand Content Marketing

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
As Senior Manager, Brand Content Marketing, you will play a pivotal role in shaping and communicating our product's value to the world. Reporting into the Global Director of Product Marketing, you will lead the strategy, development, and execution of all content related to our products. This includes crafting compelling narratives for product releases, updates, and any areas of focus for product messaging. You will work closely with Product Managers and Product Marketing Managers to ensure our product messaging is clear, accurate, and resonates with our target audience. Additionally, you will collaborate with our internal design team and manage external design and content resources to produce high-quality content.
This role is based in San Francisco, CA.
Responsibilities

• Develop and implement a comprehensive content strategy that aligns with our product roadmap and business goals.
• Lead the creation of product content across various formats (blogs, product guides, videos, case studies, webinars, AMAs) to support product launches, updates, and marketing campaigns.
• Work closely with Product Managers and Product Marketing Managers to translate complex product features into compelling, easy-to-understand content.
• Collaborate with the internal design team to ensure content is visually engaging and adheres to our brand guidelines.
• Manage relationships with external design and content agencies, ensuring timely delivery of high-quality content.
• Measure and analyze content performance, making data-driven decisions to improve engagement and reach.
• Stay abreast of industry trends and competitive landscape to ensure our content remains relevant and impactful.

Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications

• 5 years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector.
• Proven track record of developing and executing successful content strategies for tech products with a user first approach.
• Exceptional writing and editing skills, with the ability to convey complex information in a clear and engaging manner.
• Strong project management skills, with experience leading cross-functional teams and managing external agencies.
• A keen eye for design and a deep understanding of how to use visuals to enhance storytelling.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality.
• Excellent analytical skills, with experience using data to inform content strategy and decisions

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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