Senior Manager, Mobile User Acquisition

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

We are looking for a visionary and strategic Senior Manager, Mobile User Acquisition to lead and scale our Growth Marketing Team. Reporting directly to the Head of Mobile Marketing, this role is a pivotal leadership position responsible for defining and executing the user acquisition strategy across 2K’s entire mobile portfolio, from our successful live games to our exciting new franchises.

You will have full ownership of our overall user acquisition strategy, managing significant budgets, and fostering key relationships with platform partners. This role requires an individual who can not only lead a team but also act as a senior expert, translating complex data into clear, strategic initiatives that drive business growth.

• Define and Oversee Strategy: Develop and lead world-class mobile user acquisition and retargeting strategies that align with company-wide business objectives and growth targets.
• Budget & P&L Management: Own and manage large-scale user acquisition budgets, ensuring efficient spend and maximum return on investment (ROI).
• Lead Team & Cross-Functional Collaboration: Serve as the central hub for mobile UA, collaborating closely with key stakeholders, including Product Marketing, Creative, Analytics, and Data Science teams. Guide the team to translate data into actionable insights and strategic optimizations.
• Manage Platform Relationships: Foster and nurture high-level relationships with major platform partners (e.g., Apple, Google, Meta, TikTok). Proactively identify and secure alpha/beta testing opportunities to gain a competitive advantage.
• Drive Strategic Improvements: Partner with data science and analytics teams to improve measurement, reporting, and attribution models. Champion the integration of new technologies and methodologies for automation and operational efficiency.
• Creative & A/B Testing Leadership: Guide the performance marketing creative strategy, establishing a robust A/B testing framework and ensuring a high-velocity, data-driven approach to creative ideation and production.
• Trend & Landscape Expertise: Act as the team’s leading expert on current and future mobile advertising trends, from platform changes and privacy regulations to new advertising channels and ad formats.

You are an experienced leader and strategic thinker with a proven ability to manage complex, multi-million dollar mobile user acquisition campaigns at scale. You have a deep understanding of the entire user journey and possess a solutions-oriented, creative problem-solving mindset.

• 8+ years of experience in mobile user acquisition, with at least 3 years in a leadership or director-level role.
• A proven track record of successfully managing and scaling large UA, retargeting, and creative strategies for mobile games or apps.
• Extensive experience managing significant marketing budgets and a deep understanding of P&L management.
• Strong leadership skills with the ability to build, mentor, and motivate a high-performing team.
• Expert-level knowledge of the mobile advertising ecosystem, including major platforms (Google UAC, Meta, TikTok), DSPs, and MMPs (Mobile Measurement Partners).
• Demonstrated experience building and maintaining strategic relationships with major ad partners.
• A deep understanding of data analysis and a track record of partnering with data science teams to improve models and drive strategic initiatives.
• Excellent communication skills with the ability to articulate complex strategies and data insights to senior leadership and cross-functional teams.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in Washington at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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