The Senior Marketing Manager will lead global event strategies, ensuring brand consistency, managing logistics, and collaborating with cross-functional teams, including event execution and speaker partnerships.
About Us
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Sophos is looking for a seasoned events professional to own our global event strategy from flagship tradeshows to internal sales summits to the systems that help regional teams show up consistently everywhere in between. You will set the standard for how Sophos presents itself to customers, partners, prospects, and the broader security community, ensuring every experience is on-brand, operationally tight, and worth remembering. AI fluency is a baseline expectation of this role.
What You Will Do
- Lead end-to-end execution for Black Hat, RSA, Gartner, it-sa, and other major shows working alongside field marketing in regions
- Own booth strategy, messaging hierarchy, and brand environment
- Coordinate across design, product marketing, and field sales
- Drive planning and execution for Sales Kickoff, President's Club, launch events, and more
- Align branding, messaging, content production, and logistics
- Manage global and regional formats including hybrid delivery
- Build a tiered library of pre-defined event kits for regional and field teams
- Define booth aesthetics, activations, swag, and messaging by event type and scale
- Ensure regional teams can execute consistently without starting from scratch
- Define and govern event brand standards globally
- Oversee swag strategy, vendor relationships, and production timelines
- Drive global consistency of Sophos branded promotional items and attire
- Partner with Design to evolve booth creative year over year
- Partner with Public Relations on speaker bureau activation at events
- PR owns bureau member identification and training; this role owns event-level preparation and on-site execution
- Align speaker opportunities to event strategy and Sophos messaging priorities
- Serve as the central coordination point across field sales, channel, product marketing, PR, and design
- Build event calendars, reporting frameworks, and post-event measurement practices
- Identify and curate corporate promotional sponsorship opportunities to elevate the Sophos brand
- Manage budgets across a portfolio of global events
Global Events and Tradeshows
Internal and Partner Events (e.g., SKO, President’s Club, etc)
Regional Scale-out via Event Activation Kits
Brand & Creative Standards and Systems
Speaker Activation via Speaker Bureau Partnership
Cross-Functional Stakeholder Alignment
What You Will Bring
- 6+ years in B2B event management, with at least 2 in a global or multi-regional scope
- Experience owning major tradeshow presence: booth strategy, build, logistics, and activation
- Track record running large-scale internal events: SKO, sales rallies, or partner summits
- Demonstrated ability to build scalable systems and toolkits, not just execute individual events
- Strong vendor and agency management skills
- Proficiency using AI tools for planning, content development, and operational efficiency; this is a standard expectation of the role
- Sharp communicator comfortable with senior stakeholders and cross-functional partners
- Background in cybersecurity or enterprise technology
- Experience with channel or partner-facing event formats
- Familiarity coordinating with PR or communications teams on speaker programs
- Exposure to webinar or virtual event production at scale
- Comfortable working across time zones with globally distributed teams
- Experience applying AI tools to event personalization, attendee engagement, or logistics workflows
Required
Preferred
In the United States, the base salary for this role ranges from $126,000 to $210,000. In Canada, the base salary for this role ranges from $120,000 to $200,000 In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos
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