Senior Product Manager (Creatives)

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

The Creatives team is on a mission to build a one-stop-shop for advertisers' creative production and management needs. We're developing a comprehensive in-house product that lets clients create, enhance, preview, store, and manage CTV, video, audio, DOOH, display, and native ads at scale — whether they start from ready-made templates or build from scratch. By delivering a robust, full-featured in-house solution, we reduce our clients' reliance on costly third-party creative providers and empower advertisers to move faster and more efficiently.

The next chapter for the team centers on AI-powered content generation and a multi-channel creative experience, with particular focus on AI first video and CTV solutions. It's a high-impact, fast-moving area with significant room to define the product, the technology, and the creative workflows that will set the standard for how advertisers build at scale.

As a Senior Product Manager on the Creatives team, you'll own a portfolio at the heart of this ambition. This is a 0→1 space that spans multiple teams and disciplines, and you'll set the direction for it: shaping strategy, making the hard calls, and shipping. You'll partner closely with Engineering, Design, Creative Studio, Data Science, and Revenue to translate a bold vision into products advertisers love.

StackAdapt is a remote first company. This role is open to candidates in Canada and the United States. 

• Own the strategy, roadmap, and end-to-end delivery for a portfolio spanning the video/CTV creative builder, AI-generated and brand content products, and creative integrations with social and partner platforms.
• Lead 0→1 initiatives from first principles — research and validate the problem, frame the opportunity, define the path forward, and drive it to launch and adoption.
• Translate complex, cross-team problems into a clear vision and crisp, actionable requirements that give Engineering, Design, and QE unambiguous direction on how features should behave.
• Partner with Data Science and Engineering to shape how AI/ML and generative content capabilities are applied across creative formats, making sound technical trade-offs along the way.
• Define key success metrics, monitor KPIs, and make data-informed decisions about what to build, what to cut, and what to double down on.
• Work hand-in-hand with Creative Studio to ensure the tooling reflects real creative workflows and produces work that meets a high creative and brand bar.
• Build new integrations with external platforms, partnering across teams to open up a wider range of creative assets and ad formats within the creative library.
• Communicate precisely and proactively across the organization, keeping stakeholders aligned and informed at the right level and the right time.
• Support customer-facing teams by resolving questions about your portfolio and helping triage bugs and regressions as they appear.

• Proven experience as a Product Manager at a technology company, with a track record of shipping large, complex software products end-to-end (and you can speak to your successes).
• Demonstrated success leading 0→1 initiatives that span multiple teams — you bring structure and direction to new problem spaces and rally others around a clear plan.
• Experience building products in AdTech, MarTech, or creative platforms, with a meaningful edge for those who've worked on creative-building or generative AI products.
• Strong fluency with AI/ML and generative AI concepts — enough to partner deeply with Data Science and Engineering, reason about capabilities and limitations, and make informed product decisions.
• A technical background (Computer Science, Engineering, or equivalent hands-on experience) that lets you discuss technical trade-offs, integrations, and architecture credibly with engineers.
• A keen design and creative sense, balanced with technical depth — you pair an eye for what "great" looks like with the ability to partner closely with engineering on how to build it.
• An excellent cross-functional collaborator who can tailor your approach across Engineering, Design, Creative Studio, Data Science, and Revenue without skipping a beat.
• Clear, structured writing and communication — you distill complex ideas into words that build consensus and align stakeholders around your vision.
• Strong prioritization instincts grounded in reason, clarity, and purpose — you focus the team on the most impactful work and the KPIs you're moving.
• A leadership style rooted in influence rather than formal authority, and the judgment to operate independently in a fast-moving, evolving space.