Senior Product Manager, eCommerce

Before you embark on this journey with us, learn more about the opportunity:  

As Sr.Product Manager – E-Commerce, you will own the end-to-end product experience across our Shopify ecosystem, with a strong focus on our subscription and auto-ship business. You will work closely with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship high-impact features that improve conversion, retention, and customer lifetime value. You will be responsible for evolving the acquisition, onboarding, and lifecycle experience of subscribers, optimizing recurring revenue, subscription journeys, and long-term customer engagement to drive sustainable growth

In this role you will:  

• Own the end-to-end Shopify and subscription product experience, including PDPs, checkout, Subscriptions, meal plans, customer accounts, and post-purchase flows.
• Define and maintain the e-commerce product roadmap, aligning platform initiatives with business goals across acquisition, retention, AOV, and LTV.
• Lead optimization of the subscription lifecycle, from acquisition and onboarding to renewal, pause/cancel, and win-back, to maximize recurring revenue.
• Partner cross-functionally with Engineering, Design, Marketing, CX, and Operations to translate business needs into scalable product solutions.
• Drive experimentation and conversion rate optimization, including A/B testing, personalization, bundles, and upsell/cross-sell initiatives.
• Leverage data and customer insights to identify friction points, prioritize opportunities, and measure the impact of product initiatives.  
• Own the evaluation, implementation, and optimization of Shopify apps and integrations, including subscriptions, CRM, reviews, search, and loyalty platforms.
• Ensure platform performance, reliability, and scalability, proactively managing technical debt, upgrades, and operational risks.
• All other duties, as assigned

We’re genuinely excited about you because you have: 

• 5+ years of Product Management experience in e-commerce preferably within DTC
• Hands-on experience managing Shopify platform
• Proven experience working with subscription or recurring revenue models
• Strong analytical and data-driven decision-making skills
• Demonstrated ability to lead cross-functional initiatives
• Experience driving conversion rate optimization and experimentation
• Excellent communication and stakeholder management skills

What we offer you - it's the perfect package:    

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community 
• Comprehensive healthcare coverage and RRSP plans with company match
• Great office culture (with lots of adorable pets!) where your pet interrupting video calls or in-person meeting is the norm
• Discounted food, apparel and insurance for your furry family members
• In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
• Volunteer days to give back to our community