The Senior Product Manager for the First-Party Data Platform will lead the development of web data collection tools, enhancing user experience and data quality through AI-driven solutions.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
Attentive’s Data Platform is responsible for collecting high-quality first-party data for our brands and resolving its identity to a unified customer profile that every downstream product depends on. As the Lead Product Manager, Identity and First-Party Data Platform, you will own web collection and identity layers, that directly impact many of Attentive’s downstream product areas ability to personalize every message.
This role sits at the intersection of infrastructure and intelligence. You will lead the development of an autonomous, self-improving data collection system using Attentive’s first party tag — one that continuously detects gaps in coverage, generates and validates fixes, and deploys improvements across our client base without manual intervention. In parallel, you will expand our Identity capabilities, ensuring that behavioral signals are reliably resolved to known users and that user data is unified across channels and devices using both deterministic and probabilistic techniques to maximize downstream messaging performance, while maintaining marketer trust.
This is a high-scope, high-visibility role that requires both deep technical fluency in web data collection, identity resolution and the strategic instinct to turn infrastructure investments into measurable client outcomes.
What You’ll Accomplish
- Build and own the roadmap for an AI-driven data quality system — a pipeline that detects collection gaps in 1st party data, generates configuration fixes, validates them through controlled experimentation, and promotes successful changes to production without manual effort.
- Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform
- Define and instrument success metrics for 1st party data quality across the platform, including coverage rates, match rates, and downstream performance impact, and use them to drive prioritization and executive alignment.
- Define and continuously improve the quality of Attentive’s identity graph, partnering with Engineering and Data Science to test new signals and resolution strategies and quantify their impact on personalization and performance.
- Partner closely with engineering, data science, and GTM to move from semi-manual experimentation to fully automated, continuously improving data collection at scale.
- Translate complex instrumentation systems into intuitive, self-service experiences for customers and internal teams — reducing reliance on manual support and engineering intervention.
Your Expertise
- 5+ years of product management experience, with direct exposure to web analytics, web event tracking, first-party data collection, identity resolution or instrumentation platforms.
- Strong technical fluency of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure.
- Deep understanding of identity resolution on the open web, including how first-party identifiers, cookies, and other browser signals are collected, linked to user profiles, and used across downstream systems, as well as how browser privacy controls and storage constraints impact identity persistence and match rates.
- Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes.
- Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment.
- A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $175,000 - $218,450 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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