Senior Product Marketing Manager

The Commercial Cloud & AI (CC&AI) Solutions Marketing team turns Microsoft's cloud and AI innovation into go-to-market strategies that drive customer demand, seller and partner success, and business growth. Migrating and modernizing to Azure is Microsoft's biggest revenue and growth engine, and the foundation customers need to put AI and data to work. Partners decide how far and how fast that happens. They bring the skills, delivery capacity and customer trust that turn a modernization plan into a finished migration.

As Senior Product Marketing Manager, you'll own how Microsoft's partner ecosystem understands, sells and delivers Azure modernization. You'll set the to-partner and through-partner strategy for the Modernize Conversation, write the story partners take to market, and run the motions that help thousands of partners win. Success here is measured in partner capacity, partner capability and partner-driven business results. This is a highly visible role with high business impact. You'll work closely with Conversation marketing, Scale marketing, Product marketing, Partner programs and Field teams, and you'll present your strategy and results to senior leaders. We're looking for a strategic thinker who writes clearly, understands partners from the outside in, and wants their work to show up in real outcomes.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Set the partner go-to-market strategy

• Turn Modernize Conversation priorities into one integrated to-partner and through-partner strategy, covering partner targeting, partner-led vs. field-led needs, partner journey and calls to action.
• Agree the core partner KPIs with stakeholders, then track progress and adjust as you go.

Create the partner story and toolkit

• Write the to-partner messaging and positioning framework, value proposition and partner opportunity narrative, based on clear partner and customer business outcomes.
• Own the partner toolkit: opportunity deck, web experience, partner evidence and stories, demos, and campaign-in-a-box assets that partners can use under their own brand.

Build partner awareness and engagement 

• Plan and run end-to-end to-partner marketing as needed by Conversation plans. Try new approaches to win partner attention.
• Lead to-partner communications for product launches, major news and digital events.

Help partners sell and deliver

• Set the partner enablement strategy, linking messaging to sales and technical skilling, workshops, communities, specializations and launch readiness.
• Work with Partner Sales (EPS) and Global Channel Partner Sales (GCPS) to put landing and activation plans in place across sales strategy, skilling, programs, investments and field activation.

Create standout partner experiences

• Lead the Modernize partner experience at major Microsoft events (Ignite, Build, AI Tour etc), including track strategy, session content, speakers, and pre- and post-event marketing.
• Shape the agenda and membership of the Partner Advisory Council (PAC), and use it as a two-way channel for partner insight.

Listen, learn and optimize 

• Use partner research, PAC and community feedback, campaign performance, market trends and competitive insight to keep improving the partner journey, messaging, targeting and investment mix.
• Spot problems and opportunities across the funnel and bring forward clear, data-backed proposals.

What success looks like 

• Partner capacity: more partners reached, engaged and active in Modernize, with growing campaign-in-a-box activation and more partner-delivered workshops.
• Partner capability: more partners skilled, certified and specialized, strong use of the partner toolkit, and high satisfaction at partner events that leads to follow-up action.
• Partner performance: a measurable contribution to partner-driven pipeline and Azure consumption.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.