Senior Product Marketing Manager (Bot Management)

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

We’re looking for a strategic, driven, and business-minded Senior Product Marketing Manager to join our growing team. If you’re someone who thrives at the intersection of strategy, storytelling, and cross-functional collaboration—especially within the security space—we want to hear from you.

This role is all about connecting customer needs, market trends, and business goals to deliver standout product positioning and go-to-market strategies. You’ll help shape how our products show up in the world and drive the success of our solutions—from awareness to adoption.

What you will do

• Act as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve them.
• Drive go-to-market strategies by deeply understanding customer needs, market dynamics, and the competitive landscape.
• Partner closely with Product Management, Sales, and Marketing to align on vision, priorities, and execution.
• Lead competitive intelligence efforts—monitor trends, analyze competitors, and make informed recommendations on packaging, positioning, and pricing
• Develop compelling messaging frameworks and produce both short- and long-form content that resonates across buyer journeys.
• Craft high-impact presentations and sales enablement materials that tell a clear and powerful story.
• Continuously evaluate strategy using customer and market data, and pivot where necessary.
• Champion a business-first mindset, always aligning marketing efforts with product adoption and revenue growth goals.
• Own your role: take initiative, bring solutions, and hold yourself to a high standard of accountability.

What you bring

• 6+ years of experience in product marketing, preferably in cybersecurity or a related technical industry.
• A sharp strategic mind with the ability to connect the dots across data, teams, and customer insights.
• Strong experience in competitive positioning, pricing, and go-to-market strategy.
• Exceptional written and verbal communication skills—you can craft a killer narrative and back it up with data.
• Demonstrated success working cross-functionally and building trust across sales, product, and marketing orgs.
• Comfortable navigating ambiguity and making decisions with confidence.
• A proactive problem-solver who can turn insights into action, fast.
• Strong market research acumen to develop compelling messaging and positioning
• May require the ability to travel via automobile or airplane up to 20%

Why You’ll Love Working with Us

F5 is on a dynamic transformation journey—evolving from a trusted application delivery leader into a modern, security-focused, multi-cloud application services company. We’re a profitable organization with deep roots and a broad reach across the enterprise landscape.

We’re proud of our human-first, performance-driven culture—where empathy and accountability go hand in hand. At F5, we value authenticity, inclusion, and a bias for action. You’ll be empowered to take initiative, drive results, and be recognized for your impact.

This is a place where you can chart your own success. We’re serious about supporting your growth and giving you the tools to advance your career and become a future leader. You’ll collaborate with exceptional teams, tackle meaningful challenges, and help shape the future of how F5 shows up in the market.

Qualifications

• BA/BS degree or equivalent experience required. MBA Preferred
• 6+ years' experience in security product marketing.
• 6+ years analyzing products, customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.