Social Media Strategy Specialist (B2B SaaS)

The Opportunity

NiCE is seeking a creative and results-driven Social Media Specialist to join our global social media team and help grow and strengthen our digital presence. This role is ideal for a creative, detail-oriented social media professional who is ready to grow their experience in B2B technology marketing while supporting global social media programs and sit at the intersection of storytelling, data-driven marketing, and social media strategy. 

You will help manage NiCE’s social presence across LinkedIn, X, YouTube, and emerging platforms, translating our AI leadership and CX innovation into compelling content that engages practitioners, senior decision makers, analysts, and the broader enterprise technology community.  This is a high-visibility role within the Global Brand & Content team, working closely with Product Marketing, PR, Demand Generation, Analyst Relations, and executive leadership.

What You’ll Do

• Support the execution of NiCE’s global social media strategy, helping bring the AI-first positioning and CXone narrative to life across key channels.
• Manage the global social editorial calendar across LinkedIn, X, YouTube, and emerging platforms.
• Promote research, reports, product launches, and thought leadership across social channels.
• Partner with marketing teams to support product launches, analyst recognition, and major events including NiCE World.
• Support executive and employee advocacy on social platforms, partnering with leadership and subject matter experts to amplify thought leadership and industry conversations.
• Assist with the development of employee, partner, and community storytelling initiatives by coordinating content, gathering inputs, and tracking participation.
• Help identify relevant CX influencers, industry conversations, and community engagement opportunities.
• Track social performance, competitive landscape, industry conversations to gather insights, and make recommendations to improve content and campaign effectiveness.
• Collaborate with design, PR, and marketing teams to produce engaging visuals and video content.
• Engage with industry conversations, analysts, customers, and practitioners to build NiCE’s voice within the CX and AI community.

What We’re Looking For

Required

• 2-3 years of experience in social media management in B2B technology or SaaS.
• Proven track record growing engagement, reach, and audience for enterprise technology brands.
• Familiarity with LinkedIn as a B2B channel and experience with other major social platforms.
• Experience with social media management and analytics platforms such as Sprinklr, Brandwatch, Hootsuite, or similar tools.
• Strong writing and editing skills, experience with storytelling.
• Data-driven mindset and experience analyzing performance metrics.
• Experience working with global marketing teams.

Bonus Points

• Experience marketing AI, CX, contact center, or enterprise cloud technologies.
• Experience supporting major events, product launches, or analyst recognition campaigns.
• Experience working with social analytics and listening tools to uncover audience insights and inform content strategy.
• Familiarity with influencer or advocacy programs.
• Basic video editing or motion content experience.

What Success Looks Like in the First 12 Months

• Consistent growth in engagement, reach, and share of voice across social channels.
• A structured global social editorial calendar supporting launches, campaigns, and events.
• Increased thought leadership visibility for NiCE executives and experts.
• Strong social amplification of major events including NiCE World.
• Social reporting focused on business impact and audience quality.

Why Join NiCE

You’ll be joining NiCE at a pivotal moment — a reinvigorated brand, an AI-first vision, and a rapidly expanding global presence. Social media plays a critical role in how NiCE communicates innovation and leadership to the market.