The Marketing Operations Specialist will optimize marketing processes, manage the tech stack, analyze data, and coordinate projects to enhance marketing performance.
RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.
The Role
RevolutionParts is looking for a data-driven Marketing Automation & Campaign Specialist to join our fast-moving marketing team at RevolutionParts. In this role, you’ll lead the execution of marketing automation workflows and paid digital campaigns to drive leads, nurture prospects, and support pipeline growth.
You’ll be hands-on in tools like Marketo, Salesforce, and Google Ads, and will be our go-to expert for ensuring our marketing technology and campaigns run like a well-oiled machine.
If this sounds like you, you may be interested in becoming RevolutionParts next Marketing Automation & Campaign Specialist!
Responsibilities
- Marketing Automation (50%)
- Build and optimize multi-step automated nurture programs using Marketo.
- Own lead scoring models, lifecycle stages, routing rules, and campaign triggers.
- Create and maintain weekly and monthly reporting dashboards to analyze campaign performance (e.g., email engagement, MQL velocity, conversion rates).
- Provide actionable insights and recommendations to continuously improve campaign performance, engagement, and funnel throughput.
- Paid Campaign Execution & Reporting (35%)
- Launch and manage campaigns across Google Ads, LinkedIn, display, and retargeting platforms.
- Track performance KPIs like CTR, CPL, and ROAS, and optimize budgets accordingly.
- Build dashboards in tools like GA4, Salesforce, or Looker to visualize performance.
- Project & Stakeholder Coordination (15%)
- Manage campaign timelines and assets in Asana, ensuring on-time delivery.
- Work cross-functionally with designers, content, and sales ops teams to launch effective campaigns.
Requirements
- A bachelor's degree is heavily preferred.
- 3+ years of hands-on experience with marketing automation (Marketo, HubSpot, or Pardot).
- Strong grasp of paid digital media execution and reporting.
- Experience with CRM systems (Salesforce preferred) and campaign data flows.
- Proficiency in Excel (VLOOKUPs, pivot tables) and marketing metrics.
- Excellent attention to detail, project coordination, and process ownership.
- Bonus: Marketo certification, experience with HTML tokens, familiarity with attribution modeling.
Are you not sure you meet 100% of the qualifications? You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we are Revolutionaries. We build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply! Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.
RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.
RevolutionParts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.
Please Note: You will only receive correspondence through the Lever ATS or from a @revolutionparts.com email address. If you are receiving communication through any other platform or domain, it may be fraudulent, and we urge you to ignore the communication.
Top Skills
Crm Systems
Excel
Google Ads
Google Analytics
Hubspot
LinkedIn
Marketo
Pardot
Salesforce
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