Sr Analyst - Brand Marketing Analytics

      

Senior Analyst, Brand Marketing Analytics will play a key role in executing and evolving how we measure the impact of brand marketing. In this high-impact individual contributor role, you’ll work across media, brand, and analytics teams to ensure our measurement approach reflects best practices and supports strategic decision-making. You'll be instrumental in understanding and communicating how brand efforts perform, how they influence site and conversion behavior, and how they can be optimized through data.

         

          

Key Responsibilities

Campaign Measurement & Optimization

• Lead measurement of brand campaign impact across media performance, site engagement, and downstream conversions—translating data into actionable insights

• Leverage Marketing Mix Modeling (MMM) to assess ROI of brand investments, support scenario planning and forecasting, and inform strategic optimization decisions

• Interpret results from brand lift studies and connect findings to campaign tactics, media types, and creative strategies

• Be deeply familiar with our brand health tracker and how it fits into the broader measurement ecosystem (the ownership of its execution sits with research)

• Partner with internal stakeholders and agency teams to ensure measurement inputs and outcomes are aligned with business goals and evolving best practices
   

Insight Generation & Analysis

• Deliver regular performance readouts that synthesize data across channels, including media delivery, site analytics, and conversion metrics

• Identify meaningful patterns and trends in campaign results, brand health signals, and audience behavior

• Collaborate closely with media and creative teams to provide data-driven recommendations that influence campaign strategy and execution
   

Framework Execution & Evolution

• Execute against our established brand measurement framework, ensuring consistency, accuracy, and alignment with current best practices

• Recommend enhancements to measurement processes and tools based on changes in the brand landscape or internal learning

• Stay current on industry methodologies in areas such as MMM, attribution, and brand lift to bring fresh thinking to our approach
   

Cross-Functional Collaboration

• Work closely with Brand Marketing, Media, Creative, Strategy, Product, and external measurement partners

• Build trust with internal stakeholders by delivering thoughtful, timely, and relevant analysis that informs strategic decision-making
   

Qualifications

Must-Have Skills & Experience

• 5+ years of experience in marketing analytics or media analytics, with a focus on brand campaign analysis

• Strong working knowledge of measurement methods including MMM, MTA, and brand lift studies

• Familiarity with site analytics platforms—Adobe Analytics preferred, Google Analytics acceptable

• Experience evaluating campaign performance across multiple media channels (TV, digital video, social, audio, etc.)

• Strong communication skills, with the ability to clearly articulate insights to both technical and non-technical audiences
   

Nice-to-Haves

• Experience with SQL for querying marketing and site performance data

• Proficiency in Power BI or similar dashboard/reporting tools

Who You Are

• Analytically Curious: You ask thoughtful questions and explore beyond the surface to uncover valuable insights

• Execution-Oriented: You’re reliable, precise, and bring a high attention to detail and data integrity

• Collaborative & Humble: You thrive in cross-functional settings and bring a low-ego, team-first approach

• Strategic Partner: You connect analytical insights to broader business questions and objectives

• Ownership-Minded: You take initiative and deliver work with a sense of responsibility and pride

              

Pay Transparency

 

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $92,538.00 - $125,199.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

 

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

 

The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

 

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.