Sr Director, Product Marketing, Agentforce Sales Portfolio Messaging & Activation

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the #1 AI CRM, helping companies become Agentic Enterprises where humans and AI agents drive customer success together. Our trusted platform unifies people, agents, apps, and data so work happens with shared context, governed execution, and continuous intelligence — boosting productivity and deepening every customer relationship.

The Role 

The Portfolio Messaging & Activation team is the creative and strategic heartbeat of our brand. We turn powerful technology—Agentforce Sales, Slack, Data 360, AI, and Agentforce—into human-centric stories that move CROs, Sales Leaders and Sellers. As the bridge between Product Management and our Global Marketing engines, this team ensures that our agentic sales cycle vision is delivered with consistency, punch, and local relevance across every physical and digital stage (i.e. “channel”) worldwide.

A significant and exciting aspect of this role is the ownership of our major keynote presentations. You will be the creative force behind the Agentforce Sales narratives delivered on our biggest stages, including Dreamforce, Salesforce World Tours, key third-party events, and internal company-wide gatherings. This requires a unique blend of strategic thinking, creative storytelling, and meticulous execution.

Key Responsibilities

We are seeking a visionary Senior Director of Product Marketing to lead Portfolio Messaging & Activation. In this role, you will be the architect of our global narrative and its physical manifestation, lead a team of product marketers and work collaboratively across marketing and product management stakeholders to go to market. In this role, you will:

• Master Narrative & Portfolio Storytelling: Develop and refine the core messaging and positioning for the entire Agentforce Sales portfolio, ensuring clarity, consistency, and compelling differentiation across all external and internal communications.

• Executive Keynote Strategy: Partner with C-suite leaders and Product VPs to craft visionary scripts and presentations with visual storytelling for mainstage for keynote presentations for major events (Dreamforce, World Tours, etc.), including narrative development, slide creation, scripting, demo integration, and speaker coaching for executive leadership. 

• Creative Asset Development: Articulate the Agentforce Sales value proposition across a range of foundational marketing assets, including core pitch decks, customer success stories, event content, and enablement materials.

• Messaging Activation at Events: Lead the content and messaging strategy for our most high-profile moments (Dreamforce, World Tours, and Executive Summits). You will partner with the Events, Creative and Media teams to ensure our portfolio story is woven into every keynote, demo, breakout session and promotional communications.

• The "Golden Thread" across the Field: Ensure that the global narrative isn't lost in translation. You will work with the GTM PMM team to activate the regional Operating Units (OUs) on the master story, providing them with the high-fidelity assets, first call decks and the storytelling frameworks needed to win locally.

• Strategic Event Leadership & Operations: Lead a strategic and operational team responsible for the messaging activation through events. From high-level narrative strategy and content development to the technical logistics, vendor management, and onsite execution of premier events like Dreamforce and World Tours.

• Product Launch & GTM Support: Collaborate with product marketing teams on major product launches, ensuring the portfolio narrative is integrated seamlessly into go-to-market strategies.

• Integrated Activation Management: Oversee a dedicated team of event and content specialists to ensure a seamless "Golden Thread" where world-class storytelling meets flawless operational delivery, managing both the creative vision and the complex logistical requirements of physical and digital stages.

• Team Leadership: Lead across the team on all initiatives, coaching others to ensure high-quality output.

Required Skills & Experience

Team Leadership & People Management

• Lead and develop a high-performing PMM team.

• Hire, onboard, coach, and performance-manage team members; build career paths and succession plans.

• Foster a culture of clarity, accountability, inclusion, and continuous improvement; set operating rhythms, goals, and review cadences.

• Scale impact through clear ownership, streamlined processes, and cross-functional collaboration with Sales, Product, and Marketing.

Qualifications

• 12+ years in PMM or Brand Strategy, with a "superpower" in simplifying complex technical portfolios into emotional, visionary stories.

• Leadership roles, with significant enterprise SaaS, Data & AI, and CRM experience, including demonstrated success leading and developing high-performing teams.

• Demonstrated expertise in messaging and positioning complex product portfolios for diverse audiences.

• Exceptional executive presence and communication skills, both written and verbal, with the ability to articulate complex concepts simply and persuasively.

• Extensive experience in crafting and delivering high-stakes executive presentations, including strong slide-building and scripting skills.

• Ability to counsel C-level executives on narrative structure and stage presence.

• Experience taking a "Global" story and making it work for a "Local" audience in London, Tokyo, or Sydney.

• Ability to integrate compelling product demonstrations into narratives.

• Proven track record of successfully launching products and driving go-to-market strategies with cross-functional teams.

• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Strategic thinker with a creative mindset and a passion for storytelling.

• Bachelor's degree required; MBA a plus.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.