Sr. Director of Strategy

Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients’ business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive.  We are currently seeking a Sr. Director of Strategy 

General Summary:  

The Sr. Director, Strategy is a leadership role responsible for architecting and driving full-funnel, data-driven paid media strategies across Data Axle’s agency client portfolio. This position leads omnichannel media planning and execution—focusing primarily on paid search, paid social, programmatic display, CTV, online video, and emerging platforms but also working with other channel SMEs including email, direct mail and OOH to produce well rounded strategies. This role will partner closely with internal teams in Strategy, Creative, Data & Analytics, ad operations and marketing technology to deliver measurable client outcomes. As part of Data Axle’s agency practice this leader will leverage the company’s proprietary data assets, including its extensive consumer and business data profiles, to activate privacy-first, insight-led media programs that drive acquisition, retention, and loyalty for clients. 

Integrated Media Strategy 

1. Own omnichannel paid media strategy across paid search, paid social, programmatic display, CTV, online video, affiliate, and emerging platforms for a diverse client portfolio.
2. Translate client business goals into actionable media plans including budget allocation, channel mix rationale, testing roadmaps, KPI frameworks, and measurable business outcomes.
3. Align paid, owned, and organic efforts to ensure cohesive messaging, channel sequencing, and measurable outcomes across the full marketing funnel.
4. Provide strategic leadership as well as oversight ofplanning, pacing, optimization, and performance governance across all client campaigns, ensuring delivery against client KPIs. 
5. Serve as a primary point of contact for clients on paid media strategy and execution, building and managing senior client relationships with clarity and confidence.

Audience Strategy and Data Activation 

1. Leverage Data Axle’s proprietary first-party data assets,client first-party data assets,Audience360® platform, and third-party data capabilities to activate privacy-compliant, insight-driven audience segments across paid media channels. 
2. Design cross-channel consumer journeys aligned to client audience personas and growth priorities,identifyingkey intent moments across the funnel. 
3. Partner with Lifecycle Marketing and Creative teams to align paid media with client retention, upsell, and re-engagement strategies.

Performance, Measurement, and Client Reporting 

1. Define and track performance KPIs including CPA, ROAS, LTV:CAC ratio, and engagement metrics;optimizecampaigns toward client-specific growth targets. 
2. Partner with Marketing Technology and Analytics teams to support privacy-compliant measurement, attribution modeling, incrementality testing, and executive dashboards.
3. Create compelling performance narratives that connect media investments to client business outcomes, translating complex data into executive-ready insights and strategic recommendations.
4. Manage and present regular and ad-hoc client performance reviews; deliver forecasting, upsell opportunities, and other revenue-oriented communications to agency leadership.

Innovation and Platform Leadership 

1. Establish standards for testing, experimentation, and media quality across platforms, including incrementality testing, lift studies, creative testing, and audience validation experiments. 
2. Evaluate emerging platforms, AI-driven media tools, and targeting capabilities to improve scale, efficiency, and competitive differentiation for clients.
3. Continuously assess and adopt advanced measurement approaches, including Marketing Mix Modeling (MMM) and multi-touch attribution, that help clients better understand investment and performance connections.
4. Be a leader in the evaluation and adoption of AI tools in alignment with Data Axle data policies to enhance both performance and results. 

Supportive Job Functions:  

1. Travel to other company locations and client locations as needed. 
2. Support sales teams to pitch and win new business, contributing paid media expertise to proposals and client presentations. 
3. Perform other miscellaneous duties as assigned by management.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.