Sr. Product Marketing Manager

About the Role:

PitchBook’s Marketing team is a world-class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity-rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes. United by purpose and leveraging a data-driven approach, our team empowers PitchBook to meet the speed of private capital and help customers move forward with conviction. 

The Product Marketing Team at PitchBook is pivotal in executing go-to-market (GTM) strategies through impactful product launches that align with key business objectives. By leveraging deep knowledge of their product domain of coverage, core customer segments, and market, our Product Marketing Managers are tasked with driving product adoption and increasing engagement across the customer lifecycle in partnership with other Marketing teams through effective packaging, differentiated positioning, and value-based messaging.  

As a Product Marketing Manager focused on driving customer adoption and engagement across PitchBook’s core platform, you will lead large-scale, multi-channel product launches and cross-functional initiatives to maximize market impact and showcase PitchBook’s value across the private and public capital markets. This role involves close collaboration across Marketing, Product, Research, Data Operations, Strategic Partnerships, and PitchBook’s commercial teams to develop clear, monetizable market positions and effective launch playbooks, ensuring alignment and execution across all channels.  

The ideal candidate will be a proactive, analytical, and data-driven technical SaaS product marketer with experience in enhancing the user experience across data, research, search, alerts, and AI-powered capabilities. They should excel at collaboration, innovation, and the creation of data-driven value propositions and messaging that resonate with their target audiences. 

Primary Job Responsibilities:

• Package key features and functions of the PitchBook platform by understanding target personas’ use cases and workflows  
• Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content 
• Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns
• Lead product readiness and educational webinars to inform the commercial teams of upcoming product launches and features
• Monitor and optimize launch performance while sharing actionable insights across the company
• Identify opportunities to run relaunch activations  
• Work closely with our Product, PIRG, Data Ops, and Segment Strategy teams to define and create compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace  
• Leverage domain knowledge, customer feedback, internal expertise and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays 
• Develop and maintain a comprehensive “bill of materials” to inform positioning, messaging, and competitive strategies across the company
• Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks 
• Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning
• Partner with Marketing’s various functional and channel leads to best leverage the available channel mix and partner on decisions to achieve launch program objectives and KPIs 
• Use customer insights and market research to inform go-to-market strategies and product roadmaps
• Work closely with our GTM Enablement and Learning & Development teams to create educational content and training to support acquisition, growth, and renewal activities 
• Equally, create mechanisms and motions to collect feedback and data to help analyze the effectiveness of key activities and assets to inform evolution and/or maintenance strategies that can continuously drive pipeline goals and clear differentiation positioning in a crowded market
• Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats 
• Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, promotion of new product and service features 
• Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments 

Skills and Qualifications:

• Bachelor’s degree  
  
• 6+ years of B2B product marketing experience, preferably in SaaS, or relevant financial services experience. Experience in managing a client-facing product in the financial services is a plus
  
• Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth
  
• Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences
  
• Skilled in managing stakeholders across departments to achieve shared goals
  
• A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions
  
• Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through
  
• Exceptional written and verbal communication skills
  
• Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail
  
• A resourceful self-starter who is comfortable with ambiguity and adaptable to change
  
• Collaborative and team-oriented, thriving in a dynamic and evolving environment
  
• Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau). Proficient in Microsoft
• Office Suite and able to quickly learn new systems and tools
• Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits
• Additional medical wellness incentives 
• STD, LTD, AD&D, and life insurance

Emotional Health 

• Paid sabbatical program after four years
• Paid family and paternity leave 
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend 
• Robust training programs on industry and soft skills 
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days

Social Health 

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare  
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program  
• Quarterly team building events

Financial Health 

• 401k match
• Shared ownership employee stock program 
• Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment. 

Compensation

• Annual base salary: $130,000-$160,000
• Target annual bonus percentage: 10%

Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments—those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices—that simply can’t be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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