Own go-to-market strategy, positioning, messaging, launches, campaigns, sales enablement, and thought leadership for security-focused developer products. Translate technical capabilities into compelling customer narratives, conduct market and competitive analysis, define personas and KPIs, and optimize campaigns using performance data. Partner cross-functionally with product, sales, marketing, engineering, and developer communities to drive adoption, pipeline, revenue, and product roadmap influence.
About the Role
We're looking for a Sr. Technical Product Marketing Manager to own go-to-market strategy for our security-focused developer products. This is a high-impact individual contributor role where you'll operate at the intersection of product, sales, marketing, and the developer community—turning deeply technical capabilities into clear, compelling narratives that drive adoption and revenue.
If you've spent years living and breathing security developer tools, open source ecosystems, DevSecOps workflows, or security-focused products, and you have the campaign results to back it up, we want to talk.
What You'll DoPositioning, Messaging & Strategy
- Develop clear, differentiated positioning and messaging for HeroDevs products and services
- Translate complex technical capabilities into customer-centric value propositions
- Continuously refine messaging based on market feedback, competitive dynamics, and performance data
Go-To-Market Leadership
- Lead end-to-end GTM planning for product launches, feature releases; open source end-of-life events; CVE announcements, and theme-based campaigns
- Define target segments, ideal customer profiles (ICPs), and channel strategies
- Partner with demand generation to execute integrated, multi-channel campaigns
- Ensure messaging resonates with technical audiences including developers, security engineers, DevSecOps practitioners, and open source communities
Customer and Market Insights
- Build and refine customer personas and segmentation strategies
- Leverage Voice of Customer (VoC), sales feedback, and product usage data to inform strategy
- Conduct market and competitive analysis; develop battlecards and win/loss insights
- Translate insights into actionable recommendations for product and leadership teams
Sales Enablement
- Create high-impact sales materials (pitch decks, one-pagers, FAQs, objection handling guides)
- Equip sales teams with clear narratives and competitive positioning
- Partner closely with sales leadership to align on pipeline priorities and deal strategy
Content & Thought Leadership
- Drive content strategy across the full buyer journey (top to bottom funnel)
- Partner with content and brand teams to ensure consistency and quality
- Contribute to technical thought leadership that strengthens HeroDevs’ market presence
Performance & Optimization
- Define KPIs and success metrics for product marketing initiatives
- Analyze campaign and product performance to identify opportunities for improvement
- Use data to continuously optimize GTM effectiveness
Cross-Functional Leadership
- Act as a central connector across product, sales, marketing, and leadership teams
- Lead cross-functional initiatives to ensure alignment and execution
- Influence product roadmap decisions through customer and market insights
Experience
- 6+ years of product marketing, including 3+ years in a technical or developer-focused role
- Proven success driving measurable business outcomes (pipeline, revenue, adoption—not just awareness)
- Experience working within or alongside strong PLG (product-led growth) motions
- Background in open source or developer ecosystems is a strong plus
Technical Depth
- Comfortable engaging with engineers and technical buyers
- Strong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain security
- Familiarity with open source ecosystems, licensing models, and developer adoption patterns
- Ability to translate complex technical features into clear, compelling narratives
Marketing Craft
- Strong positioning and messaging skills with experience scaling across channels
- Hands-on experience executing campaigns in developer and security channels (e.g., technical content, GitHub, community platforms, events, paid media)
- Data-driven approach to planning, measurement, and iteration
- Excellent written communication across formats ( technical content sales materials, and more)
Ways of Working
- High ownership and self direction—you drive outcomes, not just tasks
- Strong cross-functional collaborator with the ability to influence without authority
- Comfortable operating in ambiguity and moving quickly while maintaining quality
- Skilled at building trusted relationships across teams
- Experience in software supply chain security, SBOM, or open source security
- Familiarity with compliance frameworks (SOC 2, FedRAMP, CISA, etc.)
- Exposure to end-of-life software management, dependency patching, or vulnerability remediation
- Experience with usage-based or PLG GTM strategies in a developer-focused companies
- Active participant in developer or open source communities
- Launch a major product or feature with a full GTM motion (positioning, enablement, demand gen, and community activation)
- Built or significantly evolved the messaging for a core product or audience
- Drive measurable pipeline and revenue impact through integrated campaigns
- Become a trusted partner to product and sales, influencing both GTM strategy and roadmap decisions
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