Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

This team is at the forefront of transforming how customers discover and open deposit accounts. Drive incremental account growth for the Consumer Bank through deposit account shopping strategies focused on agentic shopping and discoverability in organic and AI search.

As a Vice President on the Digital Shopping team within Becoming a Customer, you will lead Agentic Shopping and drive our SEO, AEO (Answer Engine Optimization), and GEO (Geographic Optimization) strategies, transforming how Chase shows up in AI-driven shopping journeys.

• Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion.
• Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels.
• Identify and prioritize opportunities to optimize omnichannel shopping experiences, ensuring our products and services are discoverable and compelling to target audiences.
• Partner with cross-functional teams—including product, marketing, analytics, and technology—to align on strategic objectives and drive innovation.
• Monitor industry trends, the competitive landscape, and evolving customer behaviors to inform strategy and maintain a leadership position in digital shopping.
• Identify opportunities to transform the way we deliver experiences through the use of AI.

• Bachelor’s degree in Marketing, Advertising, Analytics, Finance, or a related field.
• 7+ years of experience in digital marketing, with a focus on conversion strategies and innovation.
• Demonstrated expertise in AI agent technologies (e.g., conversational AI, recommendation engines, autonomous shopping agents).
• Proven track record in SEO, AI search, or related search optimization disciplines.
• Strong analytical, problem-solving, and strategic planning skills.
• Experience launching new digital products or features, with a customer-centric approach.
• Ability to manage multiple initiatives simultaneously and deliver results within tight deadlines.
• Skilled at building and maintaining strong partnerships across cross-functional teams; recognized as a collaborative team player.
• Adaptable to continuously changing priorities and fast-paced environments.
• Excellent written and verbal communication skills, including executive-level presentation abilities.

• Demonstrates a deep understanding of AI-driven consumer behaviors and trends.
• Stays ahead of industry developments, proactively identifying new opportunities and championing a culture of experimentation.
• Is highly curious, innovative, and never settles for “good enough.”
• Is both data-driven and creative, able to connect analytics to actionable marketing strategies.
• Constantly pushes boundaries and explores “what could be” to foster innovation.
• Is a strong strategist who can effectively communicate technical concepts to non-technical audiences.
• Possesses exceptional presentation-building skills, able to distill complex ideas into clear, compelling executive summaries.
• Is comfortable with ambiguity and thrives in environments of rapid change.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans