Commercial Analyst - Aggregator

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

IPH is seeking a Commercial Analyst – Aggregator to support the end-to-end operational and commercial performance of the aggregator (price comparison site) channel across the IPH pet insurance portfolio. This role focuses on performance tracking versus targets at both brand and portfolio level, diagnosing gaps across the funnel, and proposing data-driven solutions in partnership with the Senior Manager Aggregator and Portfolio Brand Aggregator Managers. The analyst will build and maintain reporting, deliver actionable insights, support negotiations with robust evidence, and enable rapid response to performance volatility across multiple brands and aggregator platforms.

Key Responsibilities

Channel and Performance Management

• Build and maintain daily, weekly, and monthly dashboards that track performance against targets at brand and portfolio level.

• Track, interpret and influence performance marketing activities across aggregator partners, competitors and IPH portfolio brands

• Monitor trends and flag deviations from target; lead structured gap analyses with recommended corrective actions.

• Support rapid response on volatility by quantifying impact, identifying drivers, and recommending mitigations.

• Maintain performance scorecards by aggregator partner and brand, ensuring consistent KPI definitions and data quality.

Analytics & Insights

• Conduct funnel analysis and driver diagnostics to quantify where value is lost across the funnel and make actionable recommendations to improve performance.

• Run scenario and sensitivity analyses to forecast outcomes and support both strategic and tactical decision-making.

• Partner with Pricing and Finance to incorporate unit economics into channel recommendations.

• Support test-and-learn initiatives and measure uplift to build the optimization playbook.

Partner & Commercial Support

• Provide data packs and insights for partner reviews and negotiations.

• Track competitor moves across aggregators and adjacent channels, providing risk and opportunity insights.

• Maintain a repository of best practices and monitor adherence across brands and partners.

Cross-Functional Collaboration

• Work closely with Brand Aggregator Managers, Marketing, and Sales to align insights and actions with brand goals.

• Collaborate with Product, Pricing, Actuarial, and Finance to ensure recommendations align with margin guardrails.

• Partner with Finance & Data Science teams to build out & evaluate different internal & external attribution models

• Support quarterly planning with target tracking, forecasts, and variance explanations for senior stakeholders.

• Bachelor’s degree in Business, Marketing, Economics, Finance, Mathematics/Statistics, Data/Business Analytics, or a related quantitative field.

• 1–3+ years’ experience in marketing analytics, performance marketing, commercial operations, or marketplace/aggregator environments.

• Proficiency in Excel and BI tools such as Power BI or Tableau; experience with SQL and/or Python/R preferred.

• Ability to track performance against targets, identify gaps, and propose data-driven solutions.

• Strong communication skills with the ability to translate analysis into clear narratives for stakeholders.

• Analytical rigor – structures problems, ensures data quality, quantifies impact.

• Commercial mindset – balances growth, CPA efficiency, and margin considerations.

• Curiosity – gets to the root of the problem, combining logic and creativity to solve it.

• Action-oriented – moves from insight to actionable recommendations.

• Collaboration – works effectively in a matrixed environment.

• Communication – produces clear reports and executive-ready updates.

• On-time delivery of scorecards with clear variance explanations versus targets.

• Documented gap-to-target analyses with prioritized recommendations and measured outcomes.

• Reduced time-to-action during volatility events, improving CPA and conversion within guardrails.

• Adoption of best-practice playbooks across brands and partners with measurable performance improvements.

#IPH

#LI-Hybrid

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)