Develop and execute digital growth strategies across SEO, AI search optimization, website conversion, audience engagement, analytics, community growth, content, campaigns, and paid marketing. Analyze traffic and campaign performance, identify growth opportunities, test initiatives, optimize user journeys, and provide reporting and recommendations to senior stakeholders. Work independently with limited supervision.
We are seeking an experienced Freelance Growth Marketing Strategist to support a high-profile business executive and entrepreneur in expanding their digital presence, improving audience engagement, and driving measurable growth.
This role is ideal for a versatile growth marketer who can combine strategy and execution across areas including SEO, AI search optimisation (AEO), website conversion, audience growth, community engagement, analytics, and performance marketing. The successful candidate will work independently to identify growth opportunities, test initiatives, analyse results, and recommend strategies that improve visibility, engagement, and conversion.
Requirements
Responsibilities
- Develop and execute growth strategies across digital channels.
- Identify opportunities to improve online visibility, audience growth, and conversion performance.
- Optimise website content and user journeys to improve discoverability and engagement.
- Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence.
- Analyse website traffic, audience behaviour, and campaign performance to identify opportunities.
- Support community growth and engagement across relevant online platforms.
- Develop and test growth initiatives, including content, campaigns, and audience-building strategies.
- Support paid marketing initiatives where relevant and recommend optimisation opportunities.
- Provide insights, reporting, and recommendations directly to senior stakeholders.
Requirements
- Previous experience in growth marketing, digital marketing, SEO, conversion optimisation, or audience growth.
- Proven experience developing and executing growth strategies across multiple channels.
- Strong understanding of SEO, analytics, website optimisation, and digital funnels.
- Experience using data to identify opportunities and measure performance.
- Ability to work independently and manage priorities with limited supervision.
- Strong communication skills with the ability to present recommendations clearly to senior stakeholders.
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What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
