Director, Digital Fundraising

Position Title: Director, Digital Fundraising

Department: Business Development

Reports to:  Chief Development Officer                                                     

Location: Remote

FLSA: Exempt

Travel: ≤ 20%

Salary Range: $92,800 - $150,000

Formerly the Mental Health Association of New York City (MHA-NYC), Vibrant Emotional Health’s groundbreaking solutions have delivered high quality services and support, when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society in which emotional wellness can be a reality for everyone.

Position Overview:

The Director, Digital Fundraising will drive the development and execution of integrated digital fundraising strategies that expand donor engagement, strengthen online revenue growth, and advance Vibrant Emotional Health’s mission across digital platforms. This role oversees multi channel fundraising campaigns including email marketing, social media fundraising, paid digital advertising, peer to peer initiatives, fundraising microsites, and online donation experiences. Working closely with Marketing & Communications, Technology, Individual Giving, and Data Science teams, the Director will drive audience segmentation, donor journeys, personalization strategies, and digital conversion optimization to maximize engagement and fundraising performance. The role also manages digital fundraising budgets, analytics, and agency partnerships while ensuring campaigns align with Vibrant’s brand voice and organizational positioning.
 

Job Duties/Responsibilities:

• Develop and implement multi-channel digital fundraising strategies, including email campaigns, social media fundraising, online ads, and donation landing page optimization to meet revenue targets.

• Ensure fundraising campaigns and donor communications align with Vibrant’s brand voice, messaging framework, and organizational positioning.

• Partners with internal stakeholders on audience modeling across social channels and online giving platforms.

• Manage outside vendors by establishing strict contracts with clear KPIs, maintaining regular communication to ensure brand alignment, and independently tracking campaign ROI.

• Partner cross-functionally to align fundraising initiatives with broader organizational campaigns, audience engagement efforts, and content priorities.

• Collaborate with the Marketing & Communications team across marketing, digital, and creative to align fundraising campaigns with organizational marketing strategies, channel strategy, integrated campaign planning, and audience targeting to maximize engagement and conversion.

• Lead audience modeling and donor segmentation in partnership with the TECH data science team.

• Manage peer-to-people fundraising activations, fundraising microsites, and digital supporter engagement initiatives.

• Develop, execute, and optimize digital fundraising calendars and campaign timelines to support annual fundraising priorities.

• Create and manage social media and digital fundraising budgets, including media spend, agency relationships, and performance metrics.

• Build, test, and optimize donation funnels, landing pages, email journeys, and digital giving experiences to improve donor acquisition, retention, and conversion rates.

• Develop and manage the digital fundraising budget inclusive of agency fees and media spend.

• Develop digital tools, fundraising assets, and campaign content to support Individual Giving and peer to peer fundraisers.

• Monitor, analyze, and report on campaign performance metrics, donor behavior, and digital fundraising trends, providing insights and recommendations for continuous growth and optimization.

• Track and analyze performance metrics, providing insights and recommendations for continuous growth.

• Collaborate with the Technology Fundraising Solutions Manager to optimize digital fundraising platforms, integrations, and emerging revenue opportunities.

• Work across teams to support segmentation, automation, personalization, and donor journey strategies.

• Support storytelling, short form content, and digital fundraising messaging across channels when needed.

• Develop creative concepts for digital fundraising campaigns, including video and multimedia fundraising content.

• Stay informed on digital fundraising trends, platform updates, and emerging best practices to continuously improve campaign performance and donor engagement.

• Other duties as assigned.

Required Skills/Abilities:

• Strong project management skills

• Excellent writing and communication skills

• Proficiency with Salesforce and email marketing platforms and best in class fundraising technology platforms.

• Ability to align fundraising campaigns with brand voice, messaging, and organizational positioning.

• Experience collaborating cross-functionally across departments to drive outcomes.

• Strong analytical, reporting, and campaign optimization skills.

• Ability to align fundraising goals to broader organizational strategy and priorities.

• Proven track record in donor acquisition and hitting digital revenue targets.

• Strong financial acumen in managing and maintaining departmental budgets

• Ability to work in high performing teams

• Familiarity with data analytics tools and comfort working alongside data science and engineering teams.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

• 5+ years of experience, with proven success in digital fundraising

• 5+ years of experience in digital fundraising, email campaigns, social media strategy, and performance tracking, securing donations exceeding $200,000

• Experience developing integrated multi channel digital fundraising campaigns

• Experience managing external agencies and digital marketing vendors

• Experience with A/B testing, audience modeling, and paid social or search campaign management

• Experience with Salesforce integration and donor retention strategies preferred

• Ability to work EST hours

Physical Requirements:

• Must be able to remain in a stationary position 50% of the time.

• Will frequently communicate over video calls with internal and external stakeholders.

We determine base pay through a comprehensive review of skills, experience, education, certifications, geographic location, and other relevant factors. The range listed reflects the compensation parameters for the role and does not represent the full compensation package. A complete overview of compensation and benefits will be provided by the Talent Acquisition team during the hiring process.

Full time employees will be eligible for excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, employer paid disability insurance, employer paid life insurance, pre-tax FSA for medical and dependent care, and 401K available.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

Vibrant Emotional Health is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state or local laws.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Vibrant does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page and all communications from the Vibrant recruiting team and/or hiring managers will be from an @vibrant.org email address.