Marketing Automation Manager

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About this opportunity
Join Ericsson's Marketing & Communications Hub, our global in-house agency, as a Marketing Automation Campaign Manager. In this role, you will lead the execution and optimization of multi-channel marketing campaigns using Adobe Marketo Engage, helping drive engagement, lead generation, and business impact across the Americas region. You will work closely with marketing, sales, analytics, and other stakeholders in a fast-paced, international environment.
What you will do

• Execute and optimize end-to-end marketing campaigns using Marketo.
• Build and manage email campaigns, nurture programs, and customer journeys.
• Translate business requirements into automated marketing solutions.
• Support audience segmentation, lead nurturing, and personalization strategies.
• Monitor campaign performance and recommend improvements.
• Collaborate with global stakeholders and provide campaign guidance.
• Manage campaign processes between Marketo and Salesforce.
• Troubleshoot campaign issues and ensure delivery excellence.

The skills you bring

• 2-4 years of hands-on experience with Adobe Marketo Engage.
• Strong background in marketing automation and campaign management.
• Experience with lead nurturing, segmentation, email marketing, and campaign optimization.
• Ability to manage multiple projects simultaneously and work independently.
• Strong stakeholder management and communication skills.
• Fluent English, both written and spoken (mandatory)
• Experience with Salesforce CRM is a plus.
• Marketo certification is an advantage

Important: Please ensure your CV is submitted in English.
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: Mexico (MX) || Mexico City
Req ID: 789075