Owns and optimizes the marketing technology stack, primarily HubSpot, while improving processes, data quality, automation, analytics, and reporting. Leads cross-functional projects across Marketing, Sales, and RevOps; implements AI-powered workflows; manages lead scoring and lifecycle automation; and provides internal MarTech training and expertise.
The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.
Key Responsibilities:
- Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
- Design and continuously improve marketing processes to increase team efficiency and campaign velocity
- Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
- Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
- Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
- Manage lead scoring, segmentation, and lifecycle automation within HubSpot
- Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
- Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data
Requirements:
- 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
- Proven experience with marketing analytics, reporting, and dashboarding
- Track record leading cross-functional projects with multiple stakeholders
- Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
- Strong process-design and documentation skills
- Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
- B2B SaaS or real estate industry experience a plusequirem
Similar Jobs
Healthtech
Build and lead a new product operations and internal product marketing function. The role establishes release documentation, training, communication, planning, measurement, feedback, and adoption processes across product, service, sales, and partnerships. It coordinates release calendars, supports beta launches, instruments team performance, improves workflows with AI-assisted tooling, and retires ineffective practices. This individual contributor role requires building scalable systems, driving adoption without direct authority, and enabling internal teams to become confident product experts.
Top Skills:
Ai-Assisted ToolingB2B SaasCloud Software
Software
Leads marketing strategy translation into priorities, operating plans, measurable outcomes, and execution rhythms. Drives planning, forecasting, pipeline pacing, budgeting, resource discussions, executive reviews, and cross-functional coordination. Builds operating frameworks and analyzes performance to identify trade-offs and improve growth. Partners with Marketing Operations, Analytics, Finance, Sales Operations, Product, and regional teams while facilitating decisions, accountability, and process improvements.
AdTech • Marketing Tech
Lead design and optimization of marketing automation and lifecycle programs, manage MAP and Salesforce integrations, build reporting/dashboards, improve lead management and campaign performance, and collaborate cross-functionally to support enterprise client marketing initiatives.
Top Skills:
Ai-Driven Marketing ToolsHubspotMarketing Automation PlatformsMarketoPersonalization PlatformsSalesforce
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
