Senior Account Executive - K-12 (Texas)

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Senior Account Executive – K-12 (Texas)

At Instructure, our mission is to amplify the power of education by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We empower smart, creative, passionate people with opportunities to create awesome. And that's where you come in.

We are seeking an experienced Senior Account Executive to join our growing K-12 sales team, covering Texas. The ideal candidate will reside within the state and play a key role in driving new business and expanding relationships within K-12 school districts.

What You Will Do

• Sell Instructure solutions—including Canvas, MasteryConnect, LearnPlatform, and related services—in your assigned Texas territory

• Hunt for new business opportunities while upselling and cross-selling to existing accounts

• Share compelling insights that help prospects evaluate solutions effectively

• Prepare and tailor messaging for prospective clients

• Guide prospective clients through the purchasing process to meet agreed-upon timelines

• Accurately forecast quarterly and annual sales performance

• Develop and execute sales strategies to expand your client pipeline

• Build and maintain relationships with key buyers and stakeholders within school districts

• Consistently meet or exceed sales quotas within designated timeframes

• Partner with Regional Directors and clients in the field to generate referrals and grow market share

• Log accurate account information into Salesforce CRM in a timely manner

What We’re Looking For

• Bachelor’s degree in Business, Sales/Marketing, Education, or a related field

• Minimum of 5+ years of proven sales experience or relevant EdTech experience

• Understanding of educational pedagogy and familiarity with the LMS sales process is a plus

• Experience selling enterprise-level software, SaaS solutions, and related services

• Ability to sell at all organizational levels, including C-level and above

• Excellent strategic and consultative sales skills

• Strong ability to conduct detailed needs analysis and develop proposals

• Willingness to travel up to 50%

If you are passionate about education technology and excited to make a difference in K-12 learning outcomes, we’d love to hear from you!

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support

• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

• The technology and tools you need to do your best work

• Motivosity employee recognition program

• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.