Senior Product Marketing Manager, PLG

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.

Product marketing is the connective tissue between our product organization and our go-to-market motions. We build inspirational stories that help brands understand how our groundbreaking AI can be used to fuel relationships as customers evolve. Reporting to the VP, Product Marketing, the Senior Product Marketing Manager for Product-Led Growth (PLG) will be our lead storyteller for our product-led growth motion, overseeing Amperity's PLG product positioning, messaging, and competitive strategy. You are someone who can dive into technical details to surface our difference and who can abstract away from the technology to tell values stories by industry or use case.

• Build PLG Positioning and Messaging: Act as a PLG and product expert on the marketing team, overseeing the positioning and messaging of our PLG product.
• Launch & Scale Self-Service Features: Partner with a world-class product management team to bring new self-service capabilities to market, including creating launch strategies, onboarding flows, and feature adoption campaigns.
• Guide Product-Led Acquisition: Define the PLG customer journey and collaborate with the Growth marketing team to deliver email nurtures and other touchpoints to support adoption and upsell to the paid tier
• Lead Onboarding and Education Experiences: Develop main content such as demos, videos, sales content, data sheets, white papers, and other content to ensure our freemium and new user journeys deliver time-to-value.
• Measure what matters: Track main PLG funnel metrics—signups, activation, engagement, and conversion—to identify growth opportunities and improve GTM tactics.

• The equivalent of 8+ years' experience in product marketing with an understanding of Product-Led Growth (PLG) products
• Experience driving critical outcomes across the customer journey (awareness, demand, product usage, renewal and up-sell)
• A storyteller who can get into the technical weeds of a product and can extract the value for a technical buyer.
• Display curiosity, enjoys learning and gathering new insights.
• Comfortable presenting projects and recommendations at larger meetings - able and willing to become a company spokesperson and expert
• Experience analyzing products, competitors, and market dynamics
• You aim at outcomes, figure out the plan, and deliver
• Copywriting experience
• Experience in digital and traditional content-driven lead generation is a big plus

Seattle, WA or New York, NY

We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office days each week, providing a mix of in-person collaboration and remote flexibility

Base Salary:  $150,000 - $200,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

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