Social Media Marketing Community Coordinator

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Responsibilities:

Identify and connect with fans, super users, influencers, and advocates to increase reach and engagement.
Manage community by monitoring conversation and responding to comments, messages, and mentions on Brooks Running social accounts (TikTok, Instagram, Facebook, Twitter, YouTube, Strava, Threads, etc.).
Maintain a consistent tone and voice that is aligned with the brand, channel expectations, and target audience.
Filter, tag, and respond to mentions of advocacy and education on social media in real time.
Discover trending topics, community needs, and audience interests; flag issues and opportunities to internal teams when needed.
Coordinate product seeding and fulfillment with brand advocates.
Assist with generating insights, pulling data, and providing recommendations to optimize community management through reporting, both monthly, campaign, and ad hoc.
Assist team with the execution of Brooks social media strategy to grow engagement, increase exposure, and mitigate risk.
Keep up to date on social media platforms, tools and technologies, and share relevant new trends with the broader team. 

Qualifications:

• 1+ years of experience in community and/or social media and writing social media copy
• Experience using social listening tools to gauge conversation (Netbase, Sprinklr, Emplifi, etc.) and scheduling/posting tools (Sprinklr, Emplifi) preferred
• Strong command of MS Office applications
• Knowledge and confidence to develop and communicate a point of view
• Creative thinker who is always looking for new ways to interact with our audience to illustrate our brand mission
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Embraces and lives the Brooks values!

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.