Sr Product Marketing Manager, T-Life Acquisition

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*** This position will be located in Bellevue, WA or Overland Park, KS. This is not a remote role, we are a hybrid environment requiring at least 3 days a week in office.***
As a Sr. Product Marketing Manager for T-Life Acquisition you will collaborate with Product, Marketing, Creative, and Business stakeholders to drive engagement growth with the T-Life app. You have a deep understanding of the consumer product mindset, customer communications, product positioning, and the digital & app ecosystem. This position defines product marketing strategy, product positioning, GTM, channel messaging, content strategy, and marketing requirements for customer app onboarding all to drive T-Life downloads, engagement, and retention.
We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams. The role requires a person who understands Product and App lifecyle with preferred background in channel and/or app marketing.

Job Responsibilities:

• Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
• Oversees the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.
• Enable sales, SE’s, partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs
• Deliver webinars and training sessions to technical and non-technical audiences
• Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts
• Foster analyst relationships to ensure broad and positive coverage of the business
• Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
• Assist in product naming by providing market, competitive and customer context
• Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes.
• Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
• Develop customer references, testimonials and case studies for external and internal use
• Drive product retention and up-sell/cross-sell strategies
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team
• Also responsible for other Duties/Projects as assigned by business management as needed.

Education:

• Bachelor's Degree (Required) in Marketing, Business, Communications, or relevant field of study such as Computer Science

Work Experience:

• 7+ years experience delivering successful, holistic product marketing strategy that can be tied to increased business revenue

Knowledge, Skills and Abilities:

• Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
• Segmentation: A strong technical foundation, including experience delivering segment-specific solutions
• Customer Experience Management: Extensive customer interaction experience and customer success storytelling
• Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
• Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
• Product Management

• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No): Yes, 5%
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
 

Base Pay Range: $119,600 - $215,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ297975¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

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As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
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