Maybe there’s something in the water of Puget Sound that makes the Seattle area fertile ground for e-commerce companies to grow.
Home to booming mainstays like Amazon, OfferUp, Overstock.com and more, Seattle has a rich tradition of successful platforms that streamline consumers’ ability to make purchases simply.
Ideoclick is continuing that tradition, not by building another platform, but by helping sellers on existing platforms succeed. While its roots lie in helping Amazon merchants increase their footprint, the company is expanding its horizons in 2021. According to Ben Winters, chief innovation officer, the team is aiming to build on its success with Amazon by applying the team’s expertise to Walmart, Instacart and Target.
To learn more about Ideoclick’s roadmap, Built In Seattle connected with Winters. He pointed to what the team is looking to accomplish in the new year, how it will impact the business and the company philosophy that keeps Ideoclick motivated.
More about what they do: Ideoclick wants to help businesses that sell on Amazon thrive. To do so, it’s pairing cloud-based software with deep insights and expertise to create an e-commerce optimization platform that allows businesses to flourish. Adding to its tech clout are its founders, former Amazon executives.
What is one of the most important focuses for your business in 2021?
We are focused on extending our Amazon expertise beyond Amazon in 2021. The first release in our 2021 roadmap will extend our technology and capabilities onto Walmart, Target and Instacart.
In general, we have adopted a philosophy that takes our deep Amazon expertise and data, and uses those to create products that drive brand and manufacturer success on Amazon and beyond. This philosophy has informed our roadmap for the year. We are very excited about some highly innovative product releases mid-year that can help brands fundamentally rethink how they monitor and measure digital commerce success.
What impact will this have on the business?
We intend to make our customers’ lives much easier in 2021 by providing the tools and services that unify and demystify what it takes to be successful in digital commerce. In the process, we hope to transform the way success is measured.
