Sure the latest initiatives from the Teslas, Apples and Googles of the industry tend to dominate the tech news space — and with good reason. Still, the tech titans aren’t the only ones bringing innovation to the sector.
In an effort to highlight up-and-coming startups, Built In has launched The Future 5 across 11 major U.S. tech hubs. Each quarter, we will feature five tech startups, nonprofits or entrepreneurs in each of these hubs who just might be working on the next big thing. You can check out last quarter’s Seattle round-up here.
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In the video game world, consumers rarely get to see the bones and plans that make up a game. Instead, they purchase the game on release day and go home and play it. But before a game is released, there’s a lot that goes on behind the scene, including marketing.
For developers, creating a marketing strategy is essential not only to build hype for their work but also to ensure the game will be played.
According to Gamesight founder Adam Lieb, marketing is very important in gaming, and in recent years, the industry has relied a lot on influencer marketing on platforms like Twitch and YouTube. With the Gamesight platform, developers and marketing teams can find the right influencers to promote their video games as well as gather data to build a marketing strategy.
The company was founded in 2015. Prior to Gamesight, Lieb founded other gaming-focused companies in the Seattle area.
I’m a huge gamer. Everyone on the team is a huge gamer, and to be able to work with so many games that we love and play is awesome”
“I’m a huge gamer. Everyone on the team is a huge gamer, and to be able to work with so many games that we love and play is awesome,” Lieb told Built In. “I’ve been in games pretty much my entire life, definitely my entire career, and built all sorts of things from business-to-consumer products and other services that we sold directly into the games industry.”
Gamesight’s platform pulls data from over 80 different networks and can provide information on subscriber numbers, view hours and other engagement metrics about influencers. With this data, developers and their teams can launch and manage marketing campaigns from the platform. Gamesight also offers CRM capabilities to manage client relationships.
According to Lieb, many small developers use Gamesight, however, developers with larger budgets for marketing make up most of the company’s clientele. Gamesight also works with overseas developers, including those in countries with huge gaming interests like South Korea.
“If you’re getting ready to launch a new game, one of the best ways to get it in front of gamers [is] on platforms like Twitch or YouTube or TikTok,” Lieb said. “You want other people to watch it; it’s one of the best ways to learn about new games.”
Gamesight has raised $4.4 million in funding, according to Crunchbase, with its last round raised in 2017. Lieb said the company has primarily funded its growth through revenue from working with its clients.
“We have lots of customers, and our business has grown because we have a lot of customer customers, not because of venture funding,” Lieb said. “Game developers are their own unique breed of people that have mixed art and science in a way that’s different than a CRM company.”
Gamesight was founded in Seattle but recently went fully remote. Many employees are still based in the Seattle area.
