Senior Manager of Digital Marketing
Reporting to the Vice President of Global Marketing, you will be working in a rapidly changing environment, responsible for building a strong digital marketing team that will drive consumer acquisition and engagement within channels such as paid media, SEO/SEM, email, social, and app/web merchandising. You will provide data driven customer insights that shape how we introduce customers to Leafly products, brands, and services. You will build a test roadmap that allows your team to learn, automate, and scale marketing programs across US and global geographies. You will be responsible for goal setting and achievement and defining success measurement for digital channels to optimize and maximize campaigns. You will leverage key trends, news, and consumer behavior to inform your digital strategies.