Manages programmatic analytics and insights for client accounts, leading measurement frameworks, brand lift studies, incrementality testing, and A/B experiments. Develops media and campaign strategies, communicates performance insights to clients, and supports pitches and QBRs. Oversees, mentors, and develops analysts while partnering with Product, Engineering, Sales, and Customer Success teams to improve measurement tools, campaign optimization, and analytical capabilities.

Serve as a strategic client-facing advisor for Zeta Data Cloud solutions: demo products, support audience curation, audit accounts, identify intelligence-driven opportunities, train client teams, contribute client feedback to the product roadmap, and support RFPs to drive adoption and growth for agency partners.