Leads the enterprise digital product management practice, establishing its vision, operating model, governance, standards, talent architecture, and performance measures. Oversees product leaders, shapes portfolio investment and multi-year strategy, partners with Engineering, Data, Commercial, UX, and business teams, and drives customer-centered, outcome-oriented digital delivery. The role also advances product and UX maturity, AI-enabled ways of working, organizational design, leadership development, and executive alignment.

Design, develop, and maintain Customer Data Platform solutions and data pipelines to create unified customer profiles, manage identity resolution, enable audience segmentation and activation, ensure data quality and governance, and support integrations with marketing, CRM, and cloud data systems.