Lead global content strategy and manage the content calendar across blogs, case studies, whitepapers, email, social, and web. Create and optimize SEO-driven content, coordinate promotions, measure performance, and iterate. Collaborate with Product, Sales, Sales Enablement, and regional teams to align product positioning and thought leadership. Conduct market/competitor research and support client-facing materials and training.

Own enterprise AI strategy and launch the PureSpectrum AI Academy. Curate an approved AI tool stack, create function-level AI playbooks, manage an active AI project portfolio, partner with engineering to implement API-connected workflows, and drive measurable adoption, automation, efficiency, and ROI across functions while reporting program status to leadership.

Lead new business sales for North America by building a pipeline, prospecting and closing clients, meeting quarterly targets, delivering product demos, maintaining forecasts, and collaborating with cross-functional teams to grow a profitable market research SaaS business.