Prepare and analyze financial statements, forecasts, budgets, cost reports, KPIs, and variance analyses. Reconcile general ledger accounts, post journal entries, apply Medicare and Medicaid reimbursement rules, and research technical accounting issues. Present financial information to leadership, support financial systems training, mentor accounting staff, collaborate cross-functionally, and coordinate financial projects.

Lead integrated paid media strategy and execution across channels, modernize media planning with technology and data, manage agency/vendor relationships and multimillion-dollar budgets, build media capabilities and teams, and deliver executive insights to optimize ROI using AI, automation, and advanced measurement.