Leads Zappi’s authority and commercial strategy in advertising effectiveness and creative development. Acts as an external industry expert and internal cross-functional advisor, supporting sales, product, marketing, research, and customer engagements. Develops thought leadership, competitive intelligence, customer narratives, and executive-level content; advises on AI, synthetic methods, predictive models, and connected creative learning. Translates advertiser, agency, and enterprise workflow needs into product and go-to-market recommendations.