Lead paid acquisition and activation of service professionals across Google, Meta, LinkedIn, Bing and LSA. Own the full supply funnel from ads to first completed job, optimize market spend, develop creative and experiments, build reporting/dashboards, and partner cross-functionally to improve activation and reduce time to first service.

Lead architecture and technical strategy, build and maintain platform services across server and client, mentor engineers, drive observability, scalability, security, and implement best practices and tooling.