Lead end-to-end GTM operations: fix and own HubSpot data model and integrations, enforce CRM standards, run forecasting and dashboards, define KPIs and lead routing, and then build AI-enabled workflows and enablement to accelerate sales and marketing.

Manage and scale an indirect partner ecosystem by building executive partner relationships, executing joint GTM plans, driving partner-sourced pipeline, enabling partners through training and events, maintaining disciplined CRM and forecasting, recruiting and onboarding partners, and collaborating cross-functionally to grow partner-influenced ARR.

Lead Nametags visual identity end-to-end: build and enforce the brand system in Figma, create digital and growth creative (static, motion, social), design website and landing pages, produce event collateral and SWAG, manage vendors, and enable teammates to use AI design tools while maintaining craft and consistency.