Owns Over The Moon’s daily social media execution, primarily on Instagram, including content calendars, posts, Reels, Stories, captions, and real-time coverage. Manages influencer partnerships, creator vetting, gifting, ShopMy affiliate tracking, and performance reporting. Curates wedding and fashion editorial content, develops the brand’s social voice, creates recurring formats, and uses analytics to refine strategy. Collaborates across marketing, editorial, merchandising, and creative teams to support launches and business priorities.