Lead People Operations execution for payroll, benefits, compliance, employment taxes, HRIS, immigration coordination, and global workforce (EOR) operations. Manage two offshore People Ops associates, set workflows, SLAs, and quality standards, drive process automation including AI, partner with HRBP, Finance, Legal, and vendors to ensure scalable, audit-ready HR operations and employee lifecycle support.

Support company growth by driving data-driven decisions across marketing, product, and partnerships. Design and analyze A/B tests, identify scalable acquisition levers, automate manual processes, and apply advanced analytics and ML models to inform strategy and operational improvements.

Lead end-to-end performance creative for paid social, CTV, and emerging channels: ideate, script, produce, edit, and iterate ads. Translate performance data into creative direction, manage agency/production partners, and use AI tools to accelerate workflows while elevating brand quality and conversion.