Creates and adapts high-volume creative assets across approximately 70 brands, markets, formats, and channels. Responsibilities include campaign concepting, versioning, production-ready file preparation, template and design-system development, asset management, and collaboration with marketing teams, agencies, and vendors. The role also improves creative workflows through AI, automation, and batch production while maintaining brand consistency, quality, and deadlines across print, digital, signage, social, and local marketing materials.

Manages the strategy, design, modeling, administration, analysis, and continuous improvement of incentive compensation programs, including bonuses, commissions, profit sharing, and spiffs. Partners with HR, Finance, Operations, Payroll, and leadership to build financially sound plans, analyze performance and ROI, ensure accurate payouts, improve workflows, maintain compliance, and communicate compensation programs effectively.

Leads paid media strategy, execution, optimization, budgeting, analytics, and reporting across Google, Meta, Microsoft, and other digital channels. Manages multi-location campaigns, performance metrics, agency and vendor relationships, and paid media staff. Partners with marketing, creative, SEO, CRM, analytics, and regional teams to drive qualified traffic, leads, appointments, sales, and service results.