Lead complex analytical initiatives, build executive dashboards and KPI frameworks, perform advanced SQL analysis, forecasting and root-cause analysis, partner with senior stakeholders, improve data governance and BI solutions, and mentor junior analysts to drive operational performance and cost/resource optimization.

Own and optimize lead generation platforms, integrations, and data flows; analyze and improve campaign performance and ROI; build reporting and run tests; collaborate with Marketing, Analytics, and Compliance to ensure quality, routing, and scalable processes.