Own the B2B lead-generation funnel from acquisition through conversion, setting growth strategy and managing paid, owned, CRM, and lifecycle marketing. Lead campaign optimization, budgeting, A/B testing, audience segmentation, and funnel handoffs with Sales and Product. Partner with Finance, RevOps, Account Management, and Analytics to forecast pipeline, improve retention, connect marketing spend to revenue, and report performance using Salesforce, GA4, GTM, and Looker Studio.

Own strategic B2B2C partner operations from evaluation and piloting through launch, ongoing performance, and expansion. Manage partner relationships, escalations, service levels, financial and operational performance, onboarding, provider readiness, and process automation. Lead cross-functional initiatives with Business Development, Product, Legal, Finance, Support, and Operations to deliver scalable, profitable programs and strong partner, customer, and service-provider experiences.