The Senior Functional Business Analyst clarifies business problems, translates needs into requirements, and facilitates collaboration to enhance IT solutions. They engage stakeholders, document user stories, lead UAT, and mentor junior BAs while ensuring alignment with business goals.

Lead technical direction and hands-on development of Salesforce across Sales, Service, and Marketing Clouds. Simplify complex orgs, enforce architecture and development standards, build Apex and LWC solutions, drive integrations, adopt modern capabilities (Data Cloud, Agentforce), mentor developers, coordinate multi-team Agile delivery, and reduce technical debt to improve platform maintainability and performance.