Leads integrated, full-funnel marketing strategy and execution across DTC, retail, healthcare practitioner, ecommerce, international, Amazon, PR, influencer, social, paid media, CRM, content, and experiential channels. Owns campaign architecture, messaging, planning calendars, governance, cross-functional alignment, measurement, performance optimization, and executive communication. Partners with senior leadership and channel owners to connect brand strategy with customer insights, coordinated execution, and measurable business results.

Leads complex, cross-functional Technical Operations projects from concept through launch. Develops project plans, manages timelines, budgets, risks, resources, documentation, and governance, and coordinates stakeholders across R&D, manufacturing, quality, supply chain, finance, regulatory, and commercial teams. The role supports production optimization, technology transfers, compliance initiatives, cost savings, business continuity, product growth, and line extensions while applying Stage Gate, project management, operational excellence, Lean, and Six Sigma practices.

Manages enterprise strategy execution by translating strategic priorities into actionable plans, coordinating cross-functional dependencies, maintaining governance cadences, tracking KPIs and milestones, and facilitating executive decision-making. Supports annual planning, resource alignment, initiative prioritization, executive communications, and post-mortems. The role also develops dashboards, scorecards, and tracking infrastructure while identifying risks, tradeoffs, and corrective actions across strategic initiatives.