Leads the Growth & Inspiration product domain across Levi.com and the Levi’s mobile app. Defines product vision, strategy, roadmaps, requirements, experimentation, OKRs, and adoption plans. Partners with engineering, UX, data science, commercial teams, and vendors to deliver personalized, AI-enabled customer experiences that increase engagement, traffic, and conversion. Mentors junior product managers and drives prioritization, governance, and process improvements.

Own the global consumer engagement and personalization domain across digital channels. Assess current capabilities, define multi-year strategy and roadmap, recommend personalization infrastructure investments, and translate priorities into shipped products. Partner with engineering, data science, design, marketing, legal, and regional teams to deliver scalable experiences. Establish metrics, run cross-market experiments, optimize performance, and make global versus localized decisions. Influence executives, mentor product managers, and apply AI, identity resolution, and generative AI to personalization.