Lead integration, adoption, and go-to-market of MarTech capabilities across channels. Drive personalization, campaign strategy, promotions/sweepstakes, cross-functional launches, enablement, and measurement to improve engagement and speed to market.

Lead end-to-end lifecycle marketing for the Walgreens cobrand card portfolio: develop customer lifecycle plans, design and execute early engagement and retention campaigns, drive digital-first innovation, partner with analytics/product/operations for insights, manage campaign development and reporting, run targeted test-and-learn segmentation, and manage agencies and special projects to grow card usage, engagement, and loyalty.

Lead B2C lifecycle marketing campaigns end-to-end to drive awareness, engagement, and partner promotion. Develop strategy, execute channel-specific communications, measure and optimize performance, manage agency/vendor relationships, ensure operational readiness with Customer Service, maintain campaign calendar, and coordinate with Legal/Compliance for approvals. Own additional business-critical programs and stakeholder alignment.