Own lifecycle marketing, marketing operations, audience segmentation, enrichment, automation, and growth-agent development. Build and optimize nurture, activation, re-engagement, and expansion programs using product and conversion data. Manage Clay workflows, HubSpot processes, webinar and event operations, lead routing, and paid-media audiences. Analyze results with SQL, continuously test improvements, and create scalable systems for a technical developer-focused audience.

Own full-funnel growth across self-serve activation and sales pipeline. Responsibilities include conversion optimization, webinars, social, AEO, re-engagement, segmentation, lifecycle marketing, and cross-channel experimentation. Analyze cohorts, funnels, activation, and acquisition efficiency using SQL, build agent workflows with LLM tools, manage audiences and automations, own social and nurture programs, and scale successful plays through marketing operations.