Create and manage Everist’s organic and paid social content across Instagram and TikTok. Responsibilities include concepting, shooting, editing, copywriting, scheduling, community engagement, paid ad creative, content performance analysis, trend monitoring, campaign support, and maintaining brand voice consistency across channels.

Lead Everist’s integrated marketing strategy across brand, performance, content, social commerce, influencer, affiliate, SEO, and retail expansion initiatives. Own campaign development, brand storytelling, channel performance, budgets, creator programs, and marketing processes. Manage Meta and TikTok campaigns using CAC, ROAS, and retention metrics, while collaborating cross-functionally and mentoring junior team members in a fast-paced beauty and consumer brand environment.