Own lifecycle marketing strategy across seven direct-to-consumer brands, including email, SMS, loyalty, referral, and review programs. Manage Klaviyo architecture, segmentation, automation, testing, deliverability, and Yotpo configuration. Coordinate execution across distributed brand teams, build scalable playbooks, and provide executive reporting on retention, repeat purchases, customer lifetime value, and program revenue.

Leads PlanetBox’s digital commerce business across DTC ecommerce, Amazon, email, SMS, and loyalty. Develops growth strategies, manages onsite merchandising and lifecycle campaigns, optimizes Amazon content, establishes KPIs, analyzes performance, and coordinates cross-functional launches. The role combines strategic planning, hands-on execution, testing, customer retention, and collaboration with brand, creative, marketing, and external partners.