We are looking for a bright and motivated individual to join our Player Engagement team as a Marketing Coordinator. Reporting to the Sr. Manager, Customer Engagement, you will work cross functionally and have the opportunity to learn all aspects of marketing communications across social, email, push notification and mobile. This team of 10 is super intelligent, supportive and loves to have fun!
We’re looking for a data analyst with business savvy who wants to see their insights impact Avalara’s growth engine, the marketing and sales team, in a rapidly growing company. Avalara’s Marketing team has an open position for an analyst who has a strong foundation in statistics and is enternally curious about what delivers results. We’re looking for someone who can combine descriptive statistics and quantitative output to deliver insights about Avalara’s sales and marketing funnel, marketing mix, sales process, and marketing operations. Your job is to use data to answer questions posed by Avalara’s marketing leaders, the Marketing Operations and demand gen team, and bring the insights about how to optimize our growth engine and marketing processes. This position will report into Marketing Operations, but work cross-functionally with Avalara’s Marketing Analytics team, Sales Development team, Sales teams, and other marketing functions.
Build rapport with customers to help drive NPS, renewals, expansions, and quality product usage.
Definition and fulfillment of customer marketing programs designed to engage current customer base, help with nurturing and onboarding, and promote best practices with the goal of maximizing NPS and customer satisfaction.
Lead and manage customer engagement and communication programs, such as in-person and virtual events, Lunch and Learns, user conferences and groups, onboarding and ongoing nurture campaigns.
Responsible for monitoring customer engagement to identify advocates and preemptively address any issues impacting customer engagement.
Support and contribute to the ongoing work to improve persona and targeting accuracy and granularity by being the SME with regards to the customer experience.
Evolve the Voice of Customer and advocacy programs to help grow our network of users who are excited to tell their DreamBox Stories publicly.
Co-lead the creation of a new customer-facing newsletter program and manage its ongoing production and content calendar.
Prepare and distribute internal monthly reports on customer engagement, key themes, and new Voice of Customer work.
Proven success in a B2B closing role within the mid-market/corporate segment.
SaaS experience preferred.
Social media and/or marketing automation experience a plus.
Driven to succeed and ability to work in a fast-paced environment.
Proficient in time management, setting priorities, and taking the initiative.
Track record of overachieving against defined metrics.
Exceptional organizational, presentation, and communication skills - phone, email and demonstrations/webinars.
Technical expertise and ability to acquire knowledge of new products.
Understand and apply effective business development strategies and techniques.
A passion for building new business.
Experience working with Salesforce.com or other CRM platform.
Willingness to work in a collaborative work environment.
Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the
The ideal candidate for the Event Marketing Specialist role has a passion for creating unique, persuasive in-person and virtual experiences that engage current and prospective customers. You thrive on developing event strategies that ensure optimal attendee experiences and return on investment, as well as rolling up your sleeves to manage the nitty gritty details – from swag to catering menus to seating arrangements. To be successful in this role, you must be an exceptional communicator, have a high level of organization, show a sense of urgency around decision making and execution, understand how to leverage technology to automate and expedite manual processes, and have working knowledge/experience using marketing channels including events, digital, social and email to create a high-value cohesive brand experience.
Own and deliver on aggressive yet achievable growth plans.
Design, plan, implement and optimize profitable paid user acquisition campaigns for iOS and Android apps.
Drive ASO, SEO and content marketing campaigns to accelerate organic growth.
Generate and maintain KPI dashboards from multiple sources that track performance throughout the user journey (AppsFlyer, Google Analytics, Appstore Connect, etc.).
Collaborate with in-house designers and product teams to improve app conversion, retention and engagement rates.
Use rapid iteration, split testing, and other lean approaches to validate your assumptions.
Thrive in a startup environment with limited resources and limitless ambitions.
Extra points for experience marketing apps outside the US.
Avalara is looking for a Partner Marketing Manager whom will be responsible for managing and executing revenue-generating programs with our Development and Solution Partners (DSPs) to drive leads and enhance channel for emerging partnerships.
Responsibilities will include developing go-to-market strategies for assigned partners and executing on all elements of the demand mix, including sales promotions and incentives, webinars, email communications, product updates, partner training programs, and partner loyalty and incentive programs.
Reports to the VP, Partner Marketing– and will work closely with Business Development, Sales, Marketing, Product Management and other internal teams as well as partner marketing contacts.
Translate requirements from various internal business teams to deliveroptimal data structures used to drive insightful, actionable reports and dashboards.
Plan and develop complex ETL processes extracting data from source systems and loading cleaned, transformed, and conformed data into our enterprise data warehouse.
Ensure data integrity by validating against existing reports and source data.
Work cross functionally with our Data Services and Data Science teams to architect and implement optimized data pipelines.
Create dimensional models that meet both immediate analytical and reporting needs and also conform to long-term data strategy.
Scope projects and provide estimates of work to be performed and timelines.
Develop ETL specifications, source to target mappings, and other documentation required for ETL development and maintenance.
Audit and evaluate opportunities for marketing sales growth within the organization.
Work with sales and marketing leadership to align on strategy and KPIs.
Create collateral that both generates new leads and nurtures existing relationships.
About the Role:
The Realself B2B Marketing team is seeking an innovative, strategic self-starter to bring an entrepreneurial attitude and creative, outside-the-box thinking to the evolving team as Director, Product Marketing.
You will own delivering products in terms of positioning, messaging, customer development, channel strategy and overall go-to-market; leading up to a launch; post-launch, you will help with sales enablement and focus on
Create and own our revenue line growth strategy, working closely with our technical team and in constant collaboration with every area of business operations (including marketing, creator relations, and partnerships) to improve our product and grow our user base.
Develop and drive all digital and nondigital marketing efforts, identifying and analyzing key metrics to evaluate success.
Oversee audience building, brand adherence, materials, ad ops, referral/affiliate programs, and marketing.
Work with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support our product-line revenue goals.
Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
Increase our organic audience acquisition for our prospects by 2-3x year over year.
Develop and implement a rigorous testing process and learning plan to identify effective content marketing and work with our product marketing team to commission new intellectual property/thought pieces to feed a thoughtful content marketing lifecycle to power growth.